Value is in the eyes of the beholder

I ran across this comic today, and just had to share. It’s so reminiscent of so many people’s attitudes towards comic books. Heck, Action Comics #1 is probably worth MORE than gold staples!!!

Heart of the City

On that note, we had someone bring in some vintage comic books yesterday – from the 1940s and 1950s. Even in bad condition, these comics are worth something! She is going to try and sell them on her own, but if she can’t, we will be working out a consignment deal with her.

Whether or not we get them in our store, it was very exciting to just SEE these comics and touch them! What rare finds!

Investment Returns that will Rock Your World

Today I gave a speech at Toastmasters about investing in comic books. It went over really well! People loved the part about being able to make a billion per cent return on investment.

My good friend was kind enough to video the speech, so here it is in all of its raw glory:

Phoenix Comicon 2010 by Linda

From my perspective, Phoenix Comicon was AMAZING!

After much preparation, the day finally arrived where we could set up our booth. Unfortunately, at the beginning of the week, I had been stricken with an abscessed tooth and, although on the mend, was still recuperating, so I didn’t participate in this part. Still, I was very encouraged to learn that we had a great opening night – making more money at the Con than we did in the store! This would continue to be the trend for the next few days, although I also noticed that store activity was also greater than usual. Comics were in the air.

On Friday, I had the privilege to work our booth all day, along with Avery and Sean. Andy manned the store for the few hours we were open. I really enjoyed myself! It was great to be a part of the energy, to watch the Con really gaining momentum, as costumes became wilder and more prolific as the weekend unfolded. The vendors were all gearing up for Saturday, purported to be the busiest day of the Con. I absolutely loved that we had the WorldWide Villains and Tosh Delaney in the booth next to us, since they have been guests at our store many times and it felt like home. Andy had also done some art in Tosh’s newest publication, so that was cool too.

We had a good Saturday, although I wasn’t at the Con during the day. I was at the store from 10 am till 7 pm; and we had a pretty good day at the store too! I actually enjoyed hanging out there, although my thoughts were constantly with our booth at the Con – the guys were all so busy, they didn’t update me on anything until almost closing time!

After I closed the store, I headed out to the Con so that Avery and I could attend the Guests of Honor Dinner. The table settings were festive and impeccable. The food was great. The company was superb! We got to sit with Tony Parker and a few others that we hadn’t met before. I was sort of surprised that there were no speakers or introductions of the Guests, but all in all, it was a fun night.

Sunday morning, I headed out for the last day of Con – I had a couple of hours before the store opened. Things were already gearing up for the final day. We had decided to run a blow-out sale which moved a LOT of merchandise for us – something that we really needed to do. So, again, a great success.

When I closed the store, I headed back for the inevitable loading. It got complicated. I think the system may have been the best it could be, but it broke down in a few places, and I was stuck waiting for over an hour. We finally worked everything out, loaded up the car with all it could hold in all of 5-10 minutes, and Avery and I headed back to the store. Andy and Sean waited for Sean’s friend to come with the truck for the bulk of the boxes.

I still need to enter the sales and we still need to put away the comics we still have left, but all in all, it was an awesome weekend!

You can see pictures at our Facebook page.

First Friday shut-down

Friday was my birthday, and it was also First Friday. For the past several months, we have participated in First Friday. A friend of ours has allowed us to set up a table at her space so that others can know about Comic Zone.

Well, this past Friday didn’t go as planned. For one, it was my BIRTHDAY! Did I really want to be working HARD on my birthday? As a matter of fact, yes, I did. I love Comic Zone and anything I can do to make it successful makes me happy. So, I was really okay with that part. However, because it was my birthday, some friends took me to lunch, and afterwards, I didn’t feel so well. I’m not sure why – all I had was salad and hummus – but for some reason, I was feeling blech. Hanging out in 100˚ heat didn’t sound like as much fun. But, Comic Zone prevailed, so I bit the bullet and we headed on down to 5th St.

When we got to the shop, no one was there, so we just set up on the lawn as normal. Then, just as we finished, our friend’s new partner arrived, and said that he wanted to set up there and we’d have to move. Lovely. At that point, I wanted to go home. I began to think that maybe I hadn’t been feeling well because we weren’t meant to go to First Friday this month.

But, again, Comic Zone prevailed, and we moved everything over to the other side of the sidewalk, on the lawn between the sidewalk and the street. And we waited.

Business doesn’t really begin to pick up at First Friday until about 9 pm. Between 6-9, there are lots of people looking and a few small purchases, but we really don’t get going until later – and then it is non-stop for 2-3 hours! But if we don’t set up by 4 pm, all of the streets are closed off, and we don’t get a good parking spot.

So, there we sat, and waited… helping a few customers, answering lots of questions, etc. Two guys came up with clip boards, and asked us if Comic Zone was our store. We said yes, and then they proceeded to tell us that we were not allowed to vend there due to zoning laws, that we had to be associated with a shop. We told them that our friend rented the shop we were in front of, but he said that wasn’t enough, that we couldn’t even have an exchange of money outside. It all had to be done inside. Who knew? We asked why all of a sudden, and they said that the vending was just getting out of hand and that they had to reign it in. He gave us an hour to take everything down.

Well, our friend wasn’t there that night – just her partner. We told him, and he didn’t say a word. The zoning folks went in to talk to him too. We packed up and left.

So, no more First Fridays for us in downtown Phoenix.

It was fun while it lasted, for sure, but I am really okay with not peddling comics on hot summer nights anyway.

In the meantime, we are exploring other gigs, other possibilities, so stay tuned.

Superhero Parties

Comic Zone is venturing into a new arena.

As of May 1st, we will be sponsoring Superhero Parties – mostly as birthday parties, but we will accommodate any kind of party. We are working in partnership with buzzberry’s to offer these parties.

Here is our current flyer announcing our parties:

SuperHero Parties

For your party, call us and we’ll walk you through the process. Just think of how much your little one will LOVE having his or her favorite comic book hero at the party! What a hit! And Mom and Dad, no cleanup! We do it all!

Executive decisions

We met with a counselor from the Small Business Association in Scottsdale on Thursday and he had some great ideas on things we can do to bring in more business and to serve the community in new ways. I am really excited about some of the possibilities we have ahead of us. So stay tuned for some new and innovative changes in the near future.

As a comic book store owner, however, sometimes you have to make some hard decisions. After a long hard effort to make our webstore successful, we finally had to admit defeat. We were using Intuit’s POS webstore – which interacted with our point of sale system and with our accounting system and paying a hefty $150/month for it. It’s been 15 months now, which means we have paid a total of $2250 in monthly fees, not to mention the initial set up fee of something like $200. That’s enough. A small, family-owned store like us just can’t compete with the Amazons and the folks selling private collections on e-Bay for 80% off cover price and free shipping.

In over a year, we have only had two orders through our webstore, and didn’t really make much of a profit on either one. Thus, the decision to discontinue it.

We are brainstorming ways that we can continue to have some sort of ordering system, even though we don’t have the fancy, integrated POS webstore any more. We do want people to be able to order from us. For now, all I can suggest is emailing us at info@comiczoneaz.com with your requests and we can let you know if we can get them for you, how much it will be, etc. We can always take a credit card payment through paypal or over the phone.

The best part of meeting with the counselor was finding out all of the things we are doing RIGHT as a small business. And there is more to come, so stay tuned….

Captain America #602

A customer just came in the store and asked us if we had any more copies of Captain America #602. No, he had the last copy in his hand. I asked if he wanted us to order him more copies, and he said that he doubted if we could get anymore because they are being recalled. Huh? That’s news to us!

So, as soon as we left, we started researching, and found that no, they are not being recalled at all, but they ARE going to be changing the future printings, as there is a page that can be conceived as very controversial in the current issue. You can read more about it here. Apparently, Marvel had their letterer fudge in some content to the blank protest signs, and the result is this snafu.

My first reaction as a retailer was to go out to eBay and find out if we can snag some more copies quick, but most folks have already raised prices to $9.99 with all sorts of dramatic comment about how they are being recalled, pulled from shelves, etc.

If there is a wave of demand, we haven’t yet seen it – just that one customer – and by the time we could get our hands on more, it will probably have blown by.

Retailers are always up against challenges like this. When Amazing Spider-man #583 came out with Obama on the cover, it was all the rage, so we ordered extras of that one, and of some of the other Obama comics that were out at the same time. And now they sit on our “Obama” shelf, the frenzy passed.  Would the same thing happen to this one, should we get more copies?

For me, I am just as happy as can be that comics are making the news. All attention helps.

Focus Group

On Saturday, we had our first Focus Group. I hope it is one of many. The information we gleened from the discussions was very worthwhile!

Five people came to offer their opinions and assistance, and shortly after the group ended, another came and gave us incredible suggestions! We are so grateful to everyone who attended: Rhia, Howard, Aaron, Vivian, Tom, and Leroy, and a special thank you to my dear friend, Linda Simpson, who ran the group for us.

Some of the more interesting conversations involved the anatomically incorrect drawings of comic book heroes, especially the women. And yet, as it was pointed out, the male super-heroes are more fantasy than not also. The idea is that these are the artists’ fantasies of ideals. At some point in the near future, I will devote a whole blog post to this subject, as it fascinates me.

Some great ideas that were presented to us are things that we really wanted to do anyway, and now we have clearer avenues. I have wanted to do more regarding using comics in education for quite some time, and we had two teachers in the room, one was a teacher of English and the other of special ed. Both saw the role of comics in their particular classrooms as very different, whereas one would use them as a springboard for teaching about symbolism in literature and the other would use them to interest students in reading. I advocate both usages and I am excited to be a part of making this happen.

I really learned a lot, and even managed to video-tape segments of the discussion, so stay tuned to our site for showings.

Wal-Marvels

My friend Gail, of Gail Keith Marketing, posted this article to our Facebook account today: http://www.peopleofwalmart.com/?p=9110

Wal-Marvel Comics

What a sight! I would love to see such an array of folks in our store. Some one of these days, we need to run a costume contest and take a picture of all of the contestants. That would be a lot of fun, I think. In fact, it’s been way too long since we did something like that.

Stay tuned. You may be hearing about something soon…..

Pitching to a different crowd

Comic Zone had a presence at the 3rd Friday Gallery Walk. We felt like experts as we set up our tables and comic books. We had chosen our selection with care, and didn’t bring quite as much merchandise with us as we had for 1st Friday. As a result, we were set up relatively quickly.

We noticed immediately that there was a big difference from 1st Friday. For one, the streets weren’t closed off. We were able to park on the street RIGHT in front of our tables. I was much more relaxed knowing I could keep an eye on the car, not to mention that I left many personal things IN the car, knowing I could retrieve them as I needed. Unloading was MUCH easier. No lugging many boxes and tables from behind the house in the back alley.

Another big difference was that there were hardly any people walking the street. On 1st Friday, we saw a steady stream of folks. On 3rd Friday, not so much. And the folks that did pass by didn’t glance our way much at all. They were a different crowd. Not as bohemian, not as artsy, and most seemed like they had a mission to get to their destination. *sigh*

Thirdly, our hostess, Maryana, didn’t show up. Due to a few bizarre twists of fate, no one was there to open up the host house! But, we didn’t really mind. Between the Conspire coffee shop and the Lost Leaf, we were able to take care of our needs.

Given all of that, however, we still had a blast! A few people stopped by, and right near the beginning of the evening, one young man gushed and practically drooled over the comics. You could tell that he is definitely a comic book reader, and was so very excited to find out that we would be selling comics on 1st Fridays from now on. His enthusiasm was very welcome, and in fact, kept us warm for quite a while after.

We made a few sales. We talked to some great folks. We gave out business cards. So, more people know about the store. More people know about US. And we had a good time catering to a fun bunch of people.

We had decided to pack up around 11:30, when I got caught up in a great conversation with a couple of guys who were also into real estate investing. We actually didn’t break down until nearly midnight.

On Saturday, my butt was dragging. I never knew how much sitting outside in the cold for 8 hours or so saps your energy!

All in all, it was a great experience. We’ll just have to learn how to pitch to a different crowd on 3rd Fridays.